Wednesday, September 30, 2009

Bud should ban post-season champaigne celebrations

I'm a big fan of tradition in sports. Whether it be growing beards for the playoffs, throwing back the opposition's home run ball or having the Lions and Cowboys play on Thanksgiving, i like it. But there are some traditions that become, say, outdated. So, when the Los Angeles Angles of Anaheim poured champaigne over Nick Adenhart's jersey to celebrate a playoff birth, they weren't being ironic or mocking, they were covering their teammate in champagne just like they would if he was still there, as is the tradition. Instead of questioning the Angles players (as many have done), it's the champagne celebration we should take a harder look at.

Seems there has always been a relationship between alcohol and professional sports. Beer and a hot dog, right. But, as we take a closer look at the connection, it goes far beyond beer and a dog. The tradition of celebrating with champagne pushes the message that celebrations have to include alcohol. When you win, you drink. Sure, Adenhart's family was OK with the celebration. Sure, players gave money to Mothers Against Drunk Driving, but when it came down to it, they kept the path of the status quo. You know, Donte Stallworth was celebrating his new contract the night he hit and killed Mario Reyes.

We shouldn't only point the finger at the Angles. After clinching, after the first and second playoff rounds and after the World Series, whoever wins will celebrate with champaigne. If Bud Selig is paying attention to anything other than weather radar this post-season, he will ban alcohol during post-game celebrations. If not for any other reason, Bud should place the ban out of respect for Adenhart's family or for Cardinal Josh Hancock, who was killed in a drunk driving accident in 2007. Or, how about because the alcohol problem in professional sports has become (or probably always was, right Mickey?) epidemic.

The problem with alcohol and professional sports isn't just with players, it's with fans and advertisers too. I'm sure tailgating is a blast, but thousands getting sloshed before a game does little for fan safety, especially after the game. Meger attempts to limit drunkeness like stopping the sale of alcohol after the third quarter are pointless if fans have been drinking since 9 a.m. And, you are telling me the NFL couldn't restrict the content of alcohol commercials? Maybe show ads that don't feature Average Joe football fan getting lap dances from super models because he has a Coors Light in his hand?

Professional sports should, but realistically won't, reform it's policies when it comes to alcohol. Bud Selig could, but won't, set a precedent. As long as it's still $10 a beer and Coors pays $10 million to advertise, no one will.

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